At USB Direct, When the price of the memory goes up, we want to know why. The natural trend is for it to go down as technology cost usually do. Investigating further, we have found out that Apple is at the latter stages of production in China for the next iPhone . We noticed a spike in memory particularly around the 8GB mark and this can only be attributed to the forces of supply and demand. When Apple buys memory, the world's consumers are forced to pay more for memory based products as a considerable shortage is created usually for about 2 months.